The Justin Times

How To Avoid Becoming A Victim Of Opportunity

America and other democratic countries are run by the energy of entrepreneurs. While our attention is the major employers, especially in an economic crisis, it belies the power of the independent businessperson.

A negative economy drives formerly satisfied employees to seek part time income or second jobs. The lure of the independent business opportunities becomes more attractive. Couch potatoes become mouse potatoes as they seek new financial opportunities online.

To become a victim of opportunity one must make decisions on hope and not knowledge. Hype and not focused questions. Fear and not a positive and thoughtful approach for long term success instead of short term hopeful fixes.

The following entrepreneur opportunities are the most prevalent opportunities being presented today:

• Franchising
• Sole proprietorship businesses
• The Internet
• MLM

 Here's a capsized version of each one. I’ve made significant to  large sums of money in each except franchising. But my experience there is as a researcher when I was consulting to Entrepreneur magazine and rewriting and editing their “Entrepreneur’s Encyclopedia.”

Pros & Cons Of Self Employment

Failure is not a sign of failing, quitting is

I’ve had two jobs in the past 30 years. Neither lasted over three years.

The first was very glamorous and I was envied by all my male friends.  In fact, because of that job I had “buddies” I didn’t know were buddies until they found out where I worked.

At the ripe young age of 24 I found myself managing the Los Angeles Playboy Club. The story behind that is kind of funny, but you may have to await the memoir to know more. Get your minds out of the gutter, it wasn’t like “that.”

While that job had an obvious allure, it was work that became largely thankless. Despite saving the corporation thousands of dollars on provision ordering and working long hours, national management could have cared less. Once the glamor wore off, the idea of being an entrepreneur really started to look good.

Then I had a grueling job that I created. I co-founded a nutritional company in Beverly Hills, California. Two of my partners (the money) took the CEO and presidency positions (money doesn’t talk, it screams) and I became Sr. VP of marketing. We did millions in sales. But still I was an employee for all practical purposes, serving at the whim of an unreasonable CEO.

I came to the conclusion that I was born to be an entrepreneur.

As I ventured into the world of self-employment, I  found freedom, money, success and failure. Yup a lot of the latter too, especially in the beginning.
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However, the economy never affected my income. Sure, some clients would retreat. American Airlines, during a spike in fuel prices, canceled all ancillary programs including mine. Bye Bye. But another client soon replaced them.

Over the years, I’ve found that mindset is everything. Today, if you watch the news long enough, you’ll be brainwashed about how bad the economy is. Even if that’s true, the effect on you will be dependent upon the effect you give it.

More millionaires were created during Great Depression than at any other time in history. The historical focus during those years is on the tragedy, which was awesome. Yet, there were those who saw opportunity, who looked beyond news of the day or public opinion. The first step to their success was within their own mindset.

Much of my training and coaching over the years has been with entrepreneurs, or those who want to become one. I’ve coached former senior corporate executives who were highly knowledgeable, experienced and personally powerful, yet some were lost in the world of self-employment.

Many of them overspent, because they were used to big corporate budgets where trial and error afforded mistakes, which could be learned from. The small business person doesn’t have that luxury.

Then I’ve worked with people who came from lower level jobs, one was a former chicken plucker, who rose up in their own businesses, creating admirable successes.

Failure is not a sign of failing, quitting is. In my book, “How To Take No For An Answer And Still Succeed,” the focus is on what happens during and after failure.

This is a great time to be an entrepreneur, no matter what the media tells you. By the way, turn that damn thing off. All they concentrate on is the negative. You ever think what they must be leaving out?

There is a jungle of opportunities. But, like with all jungles, caution needs to be taken.

I’ll be hosting a special informational webinar soon for entrepreneurs or those who want to be. Watch for the announcement as we’ll have a limited number of “seats.”

PLEASE NOTE: If you wish to order the book your order form doesn't show correctly please try this link on another browser: http://tinyurl.com/4xcc4g

Congratulations Former And Current Losers!

What happens to most people when they are faced with rejections? Some can overcome rejection if it's not too harsh or too often. What about the ability to overcome failure? Many do this okay as long as it's not too serious. These people are called average and they are the foundation of all civilized societies.

Those mostly good, hard working men and women take our orders in restaurants, deliver our mail, work on assembly lines and take in our dry cleaning.

Some people seek what appears to be the secure life of a job. The bigger the benefits, the better. Most of their daily lives are set out for them. Arrive at work at a certain time and leave the same way. Even when some people hate their jobs, they are so “comfortable” with what they know, it’s not easy to change.

However, when some of these people decide they've had enough of average life, they begin searching for other possibilities. Some start small businesses, become entrepreneurs or independent representatives or, especially today, begin an Internet marketing business.

The main difference in success and failure for anyone who seeks an independent life will not be education alone. That's not enough. It will not be experience or passion, because those are lovely lilies that can be stepped on and crushed by reality. There's one more thing.

The absolute and defining difference will be those who can withstand the NOs of life. Rejection, disappointment, failure and even humiliation.

Losers are not those with lower paid or low level jobs or who live in poverty. A loser is one who knows there is something better and either does nothing about it or quits too soon. Losers, just like winners, come from all walks of life.

Transformation is only a decision away.

When you learn how to master the Power Of NO to overcome life's rejections, and anyone can, you have a better chance for success than the most educated people in the world.

The winners in life are not those with the most toys, money, relationships or awards. They are the ones who’ve accumulated the most NOs in life.

Every looser is destined for success, if that’s what they choose.

Your  rewards will be in direct proportion to the numbers of rejections or NOs you receive in life.

If you haven't been rejected recently, you're  not living close enough to your potential!

Your free report on “How To Use The Power Of NO” can be found at www.HowToTakeNo.com

Your free (and fun) membership in Procrastinators Anonymous can be found at www.ProcrastinatorsFreedom.com - Be sure to send your friends their free membership too.