Have you ever reluctantly made a purchase, then later been glad that you did? It turned out to be all and more you hoped it would be. And what about all those purchases you were very unhappy with afterwards?
Both times you were seduced to buy. Either a clever salesperson or by great ad copy. In either case, you may have been unaware of the “secret” persuasion techniques that were used on you.
Dave Lakhani knows all to well how these “secrets” work. He’s used them and been abused by them. Now he’s become the persuader of persuasion with his second book on the subject.
What he’s showing his readers is so powerful, you can’t but hope that this information never falls into the wrong hands. Well, rest easy, it already has, long ago. From con artists to dictators, this is the power of their very existence.
Fortunately it’s also come into some capable and caring hands and minds with the likes of Lakhani. He’s a proven practitioner of the art of not just persuasion, but “Subliminal Persuasion,” which is the title of his latest book.
In Subliminal Persuasion, Lakhani takes his readers through what otherwise would be a labyrinth of the power of persuasion, but his is a straight line. No mysterious gobbledegook here, just well written prose that guides us into this world of real power.
Subliminal Persuasion is a book to be used, not just to be read. Lakhani shows us through techniques, exercises and application, with precise clarity, how to immediately apply subliminal persuasion in everyday life.
Even if you’re not in marketing, you’ll find this a riveting read and great protection against those unscrupulous black art practitioners who might otherwise deceive you, or at least, take undue advantage. Especially during an election year!
While I’m a fan of Lakhani’s work, I was fully ready to discount anything that smacked too much of other works on the same topic. But his refreshing style and take on the subject, as well as his many years of success through his use of the white art of subliminal persuasion, deserves praise.
You may have read my review on Mark Joyner’s Mind Control Marketing. Well, this is the perfect companion. I suggest you get both. While you’re waiting for Dave's book to be shipped, see the link in the right hand column, you can have Mind Control Marketing on your desktop in moments.
Then get ready to not only increase your personal power, but to be able to intelligently guard against the black art persuasion tactics that are constantly in use.




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