Your Business Roadmap

Imagine your business, whatever it is, in the center of a map page.

Coming from all angles are roads leading to your front door.

Each road represents an artery that will bring potential customers with money to see what you are offering.

As you look up from the map, you see your control center that opens the gates to those roads to your business -- Your computer.

Everyone of us who has a website has this exact map, whether we know it or not. Most people with websites are frantically looking for the "magic button" that will open these arteries to bring those potential customers to their sites.

Most website owners fail miserably in this arena. Some people confuse traffic, or rather, people, visiting their sites, with effectiveness.

Why?

If I get traffic to my site with people interested in gardening, they'll just pass right on by.

So, I got some traffic, so what? Beginners hope that if they can just get eyes to their web pages maybe someone will buy.

Some specialize in one way of bringing people down one road. They work hard and may have some success. Article marketing, Adwords, etc. They open one road with limited flow, but not the other roads.

Traffic, or rather the lack of it, was the most frustrating part of my early Internet business. Not just traffic, but bringing people who were potential customers, who would be interested in the offers that my sites represented.