The other day I was working on one of the lessons for my digital course, “Digital Product Creation.” A favorite quote of mine is from the book “Power.” For the life of me I couldn’t think of the author’s name.
So, I typed in the quote into Google and lots of sites popped up. I selected one that said “Michael Korda.” Question answered. Then I looked at the source. It was me! From my book, “How To Take No For An Answer And Still Succeed.” I’d forgotten that I’d quoted him there and I had to laugh.
It did strike a cord, especially given the subject matter I was working on. We live in an amazing age of information. Yet, we can hardly get enough of it.
This is especially good if you’re an information marketer! You discover what’s needed out there, what can help a lot of people and then you supply it. I can Google a lot of material for free, but my credit cards show me that at the end of the year that I’ve paid for a lot of digital information online, and so have our customers.
We can find very specific and succinct information now. The kind of information that can pay off for us and fast.
I was looking for a particular research subject for a client recently. It took me to a research site that had, according to the title and brief description, exactly what my client would need. The price, $1,200 for 1937 words. He’s doing a multi-million dollar project. Is that too high a price? Not likely. Not if it helps make his project more successful.
The price is relative, isn’t it? My book I mentioned was priced at $19.95 in the printed version by the publisher. I got the rights back and turned it into an ebook. I added bonuses and wrote sales copy. That book sells online for $27! No shipping or handling to the customer and no printing costs by my company.
It has lots of testimonials and I can price it as needed and even give it away for special promotions if I like.
And get this, we sold more digital books in two months than my publisher sold in two years! Not only that, I learned how to sell a digital book by buying a digital book about how to create and market digital books!
Of course it’s all about techniques, marketing and strategies.
There were two memorable moments in my early information marketing career. The first was when I awoke one morning to check my email and found my very first overnight sale! The money had been placed in my account while I was sleeping! I love that feeling even now.
The next one was another morning email check. This time, I noticed two orders from the middle of the night. The first one was a customer in Ramat Gan Israel. The second, a few minutes later, a buyer in Riyadh Saudi Arabia! Two very different cultures, both buying my book on how to deal with rejection,disappointment, and failure.
One of the keys is how you promote yourself and your products in advance. The ideal outcome of a successful promotion for someone who’s not yet well known is this: Promote in a way that they think it’s their fault if they don’t know who you are! Again, it’s a technique within a strategy.
Before the Internet, to that even close to successfully, you’d have to buy a lot of advertising, pay for press releases, etc.
When we hear that it’s the information age, that’s one thing. But when we learn how to transform our knowledge, interest, and expertise into paid information, that’s the information age at it’s finest!
People from all walks of life, levels of education, and interest levels are, in some cases, making staggering profits marketing digital products. From arts and crafts to special reports to ebooks. It’s almost recession proof. We want information and we want it when we want it.
Of course, the danger of the get rich quick hype artists abounds too. It’s not simple, but it’s also not difficult to learn the steps to create and market products. It didn’t happen overnight for me, but compared to most new ventures in my life, it sure seemed like it.
Anyone conducting business online should certainly understand the importance of creating and marketing with digital products, whether they are sold or used as promotional tools.
Information really is money. It’s the 21st Century’s gold mine.
Tom Justin’s latest online course, “How To Create And Market Digital Products”
is now available at a special discounted price. Please
click here for more information.
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